Hey there my crafty friend! I'm so excited to team up with you to repackage some of our CMSS content as a Fan Favorite Bundle (FFB) ! Unlike our Summits, there will be no free product during this promotion. The FFB is a paid product.
The Fan Favorite Bundle contains presentations from a number of speakers from our previous Summits, chosen based on feedback from past CMSS attendees. It will be sold as a Black Friday deal over 3 days (Nov 24-27, 2023). There is no 'free ticket' option.
On this page, you will find information about the bundle and how you can participate in adding value to this bundle and selling it to your mailing list, as well as answer any questions you might have. If you run into a question I didn't answer, email me here or ask it in the Speaker Facebook Group.
As a speaker, you'll also get free access to the FFB.
Let's do a quick rundown of how this product works.
The Fan Favorite Bundle (FFB) is simply a repackaging of some of the very best material already presented in previous summits. There is no live event, there is no 'free ticket' - it is solely a paid product.
We will market and sell the FFB November 24 - 27, 2023. It will be priced at a deep discount on Black Friday (November 24) and at a higher price for the remainder of the marketing period.
You will earn affiliate commission on any FFB sales made with your affiliate link.
You may opt to offer a bonus to increase your affiliate commission rate. This is a great opportunity to capture email addresses from purchasers.
You'll be provided with email copy, social media swipe copy, and social media graphics to make it all easy!
Purchasers of the FFB will be able to join the existing Facebook group. There, they can hang out, share their work, hold each other accountable, and ask speakers questions.
You are not required to promote this event, but we suggest marketing at least one time on social media and once to your email list, but promoting more can result more affiliate commissions. Yay!
To make the FFB even more valuable, I’ll ask each of you to provide an optional bonus. This includes things like:
Note: I expect this to convert well so I do not recommend contributing any 1:1 offers, as you may be overrun with attendees taking you up on this offer.
It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.
Anyone who does contribute a premium resource valued at $20 or more (aka not something you're giving away for free somewhere else) will get a 55% affiliate commission on sales, rather than 50%.
Information for these resources is due on October 20, 2023. You'll receive a questionnaire to fill out closer to that time to make passing the information to me nice and simple.
Promotion is not required, however everyone is encouraged to share on social media and to email their lists during the promotion period, starting on November 24 , 2023 at 10:00 am EST.
As a speaker whose presentation is included in the FFB, you’ll want to share using your affiliate link so you can get in on the 50% commission that will come from any sales (55% if you've contributed a premium bonus). Other speakers and affiliates will be able to promote the FFB at a lower commission rate.
At the time of this resource being written, we will be using Thrivecart for our shopping cart and affiliate program. This is always subject to change, but we have been happy with Thrivecart so I don't anticipate changing this tech.
I will also be providing swipe copy and graphics for you to use in your promotion and that will become available as we get closer to the event.
I will be doing a soft launch to my email list starting at 9:00 am on November 24, 2023. Approximately 5% of my email will be with my own affiliate link to test tracking of affiliate sales only. The rest of the email list will be with a non-affiliate link. This is to test the tech and attempt to work out any issues before all speakers and affiliates begin to promote. I would rather it be my audience that experiences the glitches than yours.
All remaining promotions from the host will be using non-affiliate links.
I've set up an affiliate program for the FFB where you’ll receive a commission from all sales from traffic you refer to the event. Payouts will be made through Paypal 30 days out from when they are earned on the 1st day of the following month.
The commission structure is as follows:
The pricing structure will be (subject to change):
To make it as easy as possible for you to generate extra income, the Resource Vault will include things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads.
Just remember to use your affiliate link. I will be creating and sharing those with you as we get closer to the event.
As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.
Disclosure: We will have non-contributor affiliates who will also be promoting the event to drive more purchases. Their affiliate rate will be 30%. Typical commission rates for digital products such as ours is typically 30%-40%.
I will be providing links to all of the promotional graphics and swipe copy here as we get closer to the event.
Phew! That was a lot of information! You are awesome to make it this far! 🙂
Just a recap, here are your current action steps.
Here is a list of key dates to remember: